Pure Effect Journal

There’s an entire ecosystem of bacteria living in your drinking water pipes - and that’s a good thing, according this study. Researchers from Lund University discovered that our drinking water is...

Confess. Do you or your family wear something once and then toss it into the hamper?  We wash too often, too hot and we dry too much. Here are the tips for...

Have you thought about what actually happens when you casually throw your clothes into the washing machine? Here are seven things you might not have known happen when they tumble...

Clean Floors formula breaks down tougher organic dirt, especially grease, and works deep into the pores of the materials. It can't renovate a surface, but it is the most effective...

It’s the sneaker time of year and they probably need an instant refresh when you bring them out of the wardrobe, right? 1. Clean up the outside with Pure Effect...