Bacillus subtilis – the world's smallest factory
Bacillus subtilis is the name of the powerful cleaning bacteria used in Pure Effect’s cleaning products. To us, B. subtilis is a loyal and reliable workhorse - the foundation of...
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Scent Box
Regular price €45,95 EURRegular priceUnit price per€65,95 EURSale price €45,95 EUR
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Textile Mist 500 ml - odor & stain remover
Regular price €27,95 EURRegular priceUnit price per
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Clothing & Shoe Mist 75 ml
Regular price €16,95 EURRegular priceUnit price per
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All Clean – Starter Kit
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What is ´no-wash´?
Why wash and wear out your clothes if you don’t have to? Taking care of our stuff and shopping less helps the climate. The 'no-wash' or low-wash movement is growing, and we’re fans! We help remove stains and odors with Bacillus Subtilis.
Save time, energy, emissions, and extend the life of your clothes. Just hang up and spray them for a clean, fresh feel. It’s a life hack for a lifetime!
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Save time, energy, emissions, and extend the life of your clothes. Just hang up and spray them for a clean, fresh feel. It’s a life hack for a lifetime!
Less washing, more misting
Freshen up your favorite garments and textiles within seconds, while fighting off dirt, and preventing unwanted odors.
PICK YOUR SCENT
The Low-Wash Gift Box – 395 SEK
Do you know someone who would rather do something else than laundry? Here, we have wrapped up two favorites that make life easier and gently extend the life of textiles and favorite garments. Use the spray to remove odors and stains, with the larger one for everyday use and the smaller one for travel.
TO THE OFFER
"Since always, the world of microorganisms has evoked our sense of wonder. They are the dark matter of biology: Omnipresent, but invisible. Minuscule, but wielding great power. Simplistic, but utterly essential to every ecosystem on the planet.
Since always, we wanted to be an active part of the green transition. Our interest in environmentally friendly solutions, a sustainable future and transformative, societal change soon developed into a passionate driving force.
Biotechnology served as our bridge between worlds.
With Pure Effect, we could finally introduce our cleaning products - everyday, easy-to-use applications of scientific research - intended to facilitate sustainable living and a more beautiful life."
Joachim Åhlander & Linda Rosendahl Nordin, Pure Effect
Pure Effect Journal
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More Than Just Cleaning – The Impact and Pride Behind Pure Effect Products
In my Pure Effect life, I’m not the least bit interested in fancy cleaning products. Sure, it’s fun that our products look stylish and visually appealing. That’s a nice bonus....
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Laundry Smarts: From Bad Odors to Sustainable Fashion
The Microbiome, Textiles, and Unpleasant Odors The human microbiome—all the microorganisms living on and in our bodies—plays a crucial role in how our clothes develop body odors. When fabric comes...
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