Collection: Fashion

Bye, bye smell of good times.

Wash less and extend the lifespan of your favorite clothes and 'tricky-to-wash' items with Pure Effect's mist, which easily freshens up shoes and clothes without unnecessary washing. Perfect for all materials - even leather, suede, wool, silk, sequins, feathers, fringes, and tulle. Yes, everything that can't be washed so easily.

The small mist is convenient to have 'on the go' for work, the gym, or travel. The large one is perfect for the wardrobe or hallway. Easily refill with the refill pouch. A brilliant lifehack for fashion lovers!

So what's new? The mist is lightly perfumed and based on biotechnology with an active bacterial culture that biologically breaks down the source of odors. Spray on stains from lunch or coffee spills on your lap, dab and spray again as needed. Want to freshen up the scent in your shoes or on your favorite jeans for the next day? Go no-wash - just hang, mist, repeat. It’s a lifehack for a lifetime!