Privacy policy

Overview

At Pure Effect AB (“Pure Effect”, “we”, “us”, or “our”), one of our main priorities is the privacy of our visitors. This Privacy Policy informs you of our policies regarding the collection, use, and disclosure of personal data when you use this website and the choices you have associated with that data. If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us through email at info@pureeffectsweden.com.

Information collected

Personal information
When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address, email address, phone number, order information, payment information and payment history.

With your permission, we may use your email address to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by following the instructions provided in any email we send.

Usage data
We also collect information of how the website is accessed and used. The information collected include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, the time spent on the website, unique device identifiers and other diagnostic data.

Cookies
We use cookies on our site to give you a better shopping experience, and for allowing us to analyze traffic and behavior on our site and to personalize and make our recommendations and digital marketing more effective. Cookies are files with small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Part of our services need cookies in order to work, and some cookies are used to make our services work better or more smoothly.

Cookies we use can be divided into the following categories:

Necessary cookies:
The data from these required cookies is necessary for a visitor to use our website and its functions and for the website to function properly
Performance cookies: These cookies collect information about how visitors use a website. These cookies don’t collect information that identifies a visitor.
Analytics cookies: Analysis cookies are used to monitor and track visitor behaviour on our site.

Advertisement cookies:
These cookies are used to deliver adverts more relevant to a visitor and visitor’s interests. They are also used to limit the number of times a visitor sees an advertisement as well as help measure the effectiveness of the advertising campaign.

We also use third-party cookies related to web analytics, advertising and social media plug-ins (Google, Facebook).

If you do not accept the use of cookies on our website, you may configure your browser settings to prevent it from accepting cookies. You can determine the use and scope of all cookies in your browser settings. However, if you do not accept cookies, you may not be able to use some portions of our services.

Use of data

Collected data is used for various purposes:

Provide and maintain our service and website / Personalizing the website so it’s more relevant to you / Monitor the usage of our website and gather valuable information so that we can improve our service and website / Detect, prevent and address technical issues / Provide you with news, special offers and general information about goods, services and events that you might find interesting.

When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.

If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.

Retention of data
We will retain your personal data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your personal data to the extent necessary to comply with our legal obligations. We also use this information to help you with customer service.

We will also retain usage data for internal analysis purposes. Usage data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our website, or we are legally obligated to retain this data for longer time periods.

Service providers

Our online store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you. Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.

By using our website, you agree to allow third parties to process your IP address, in order to determine your location for the purpose of language and currency conversion. You also agree to have that currency stored in a session cookie in your browser (a temporary cookie which gets automatically removed when you close your browser). We do this in order for the selected currency to remain selected and consistent when browsing our website so that the prices can convert to your (the visitor) local currency.

We may also employ other third-party service providers to facilitate our website on our behalf or to perform services or to assist us in analyzing and monitoring how our website is used. In general, these third parties have access to your personal data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.

We use Klarna as a payment provider for certain countries. In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you. General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarnas privacy statement.

Security

To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

Age of consent

By using this site, you represent that you are at least the age of majority in your country, state or province of residence, or that you are the age of majority in your country, state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.

Changes to privacy policy

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.

Consent, questions and contact information

If you would like to access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact our Privacy Compliance Officer at:

Pure Effect AB
Lahällsvägen 47
183 30 Täby
+46 (0)8-677 74 00
info@pureeffectsweden.com