Pure Effect Journal

In my Pure Effect life, I’m not the least bit interested in fancy cleaning products. Sure, it’s fun that our products look stylish and visually appealing. That’s a nice bonus....

The Microbiome, Textiles, and Unpleasant Odors The human microbiome—all the microorganisms living on and in our bodies—plays a crucial role in how our clothes develop body odors. When fabric comes...

So, what’s worth knowing about microorganisms—or microbes, as they’re also called? Give us 5 minutes, and we’ll give you a crash course! We live in a microbiological world. The Earth...

Dry cleaning has been a go-to for keeping our clothes looking sharp, especially those made of delicate fabrics. But what's the real deal behind this seemingly magical process? Let's dive...

Bacteria and other microorganisms (including some fungi and algae) have always worked for us, even if we didn't realise it. Biotechnological processes have been used for thousands of years and...