Bacillus subtilis – the world's smallest factory Bacillus subtilis is the name of the powerful cleaning bacteria used in Pure Effect’s cleaning products. To us, B. subtilis is a loyal and reliable workhorse - the foundation of...
More Than Just Cleaning – The Impact and Pride Behind Pure Effect Products In my Pure Effect life, I’m not the least bit interested in fancy cleaning products. Sure, it’s fun that our products look stylish and visually appealing. That’s a nice bonus....
Laundry Smarts: From Bad Odors to Sustainable Fashion The Microbiome, Textiles, and Unpleasant Odors The human microbiome—all the microorganisms living on and in our bodies—plays a crucial role in how our clothes develop body odors. When fabric comes...
Microorganisms – Earth's First Cleaners So, what’s worth knowing about microorganisms—or microbes, as they’re also called? Give us 5 minutes, and we’ll give you a crash course! We live in a microbiological world. The Earth...
Decoding Dry Cleaning: what is it? Dry cleaning has been a go-to for keeping our clothes looking sharp, especially those made of delicate fabrics. But what's the real deal behind this seemingly magical process? Let's dive...
