Pure Effect Journal

Mikrobiomet, textilier och trist lukt Det mänskliga mikrobiomet – alla mikroorganismer som lever på och i våra kroppar – spelar en viktig roll när det gäller hur våra kläder utvecklar...

I senaste numret av magasinet Filter finns en artikel där journalisten Leon Voss Gustavsson ifrågasätter Pure Effect, i serien ´Flumkollen´. Vi är vana vid frågor, och ibland skepsis. Förändring sker sällan...

So, what’s worth knowing about microorganisms—or microbes, as they’re also called? Give us 5 minutes, and we’ll give you a crash course! We live in a microbiological world. The Earth...

Dry cleaning has been a go-to for keeping our clothes looking sharp, especially those made of delicate fabrics. But what's the real deal behind this seemingly magical process? Let's dive...

Bacteria and other microorganisms (including some fungi and algae) have always worked for us, even if we didn't realise it. Biotechnological processes have been used for thousands of years and...

Fashion, often associated with trends and style, hides a huge environmental impact, especially when it comes to water. For example, did you know that buying second-hand jeans can save 11,000...