Pure Effect Journal

It can be difficult to navigate between different ways to take care of your clothes. You finally find that perfect sweater at a reasonable price, only to find that two...

At a time when life is fast-paced and the news flow feels heavy, the idea of traveling light is appealing. A small bag with the essentials and a light, open...

Listen to the 7 minute episode of Pure Effect in the british podcast "The Entreperneurs". Thanks for your intrest, team Monocle!Listen here - Eureka 330: Pure Effect 

Sweat does not smell - in its original form. It is only when bacteria on the skin start breaking down the sweat that odor occurs. The fight against the smell...

Why do we wash and what is the real cost in money, energy and wear-and-tear on our clothes? We've dug deep into the subject and found that there are huge...

A SciArt project about bacteria and their importance for a livable future. Art is important for us humans, just like bacteria - we need it for our existence. Art is the...