"We believe in sustainable innovation, to live in better balance with the ecosystem and each other. And we believe in the importance of good bacteria in our lives to make us feel good. There are technologies today that take their cue from nature's own solution, such as biotechnology.
If we care enough to make wiser choices, we can steer the future wherever we want. And we believe in aesthetics and emotion, having things around us that mean something to us."
Founder, Pure Effect
The Microbiome, Textiles, and Unpleasant Odors The human microbiome—all the microorganisms living on and in our bodies—plays a crucial role in how our clothes develop body odors. When fabric comes...
So, what’s worth knowing about microorganisms—or microbes, as they’re also called? Give us 5 minutes, and we’ll give you a crash course! We live in a microbiological world. The Earth...
The fashion industry needs a reset, and we need a fresh relationship with our wardrobes! Meet Ludvig Alervall, CEO and co-founder of the Swedish marketplace SLOWFASHION, focused on premium and...
Freedom on four wheels and a seasonal life, it attracts many but few live their dream. Ulf Skarin celebrates three years in his van! In the summer, he runs Kåseberga...
Name: Henrik Holmén Location: Utby, Gothenburg Occupation: Tracks Recycle Favorite place: In a tent by a lake Family: Partner, two stepchildren, and two cats What did you do before Tracks...
Let us introduce Jacob Becker-Christensen, who we met on the small, green roads on which we both run our companies. Jacob is co-founder of the Danish fashion brand Nordenstjerne, together with...
